UCB and Solvay Brussels School of Economics and Management

Business & Society

Symposium

The Business and Society symposium is a joint initiative of UCB, a leading European pharmaceutical company, and the Solvay Brussels School of Economics and Management to foster cross-stakeholder collaborations to tackle societal challenges, through capacity building, knowledge sharing and networking.

Time to Make Complex Choices.

How to balance Purpose, Profit and Societal Values

Our fourth symposium will focus on frameworks and processes that organizations use to integrate the complexity of the choices they face and build buy-in for their decisions.  The symposium will consist of a panel introducing different perspectives on the challenges of balancing purpose, profit and societal value in complex choices, and interactive workshops during which participants will experience and apply the decision-making framework used by featured organizations. The frameworks will be applied to a real decision these organizations faced, introduced by the protagonists of this decision.

Concept​

WHERE, WHAT and WHEN

2025 EDITION

Tuesday, May 27, 2025

1:00 PM – 9:00 PM

ULB Campus

Avenue Franklin Roosevelt 42, 1050 Brussels

What to Expect?

      • Learn to identify ethical dilemmas
      • Increase your literacy about what makes a decision complex
      • Experience decision-making and decision-making frameworks in real-life case studies
      • Learn about the role of organizational culture and cross-stakeholder dialogue in fostering buy-in
      • Network with peers and crowdsource experiences          

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